Effective Marketing With Cliffhangers and Teaser Content
Bloggers, email marketers, copywriters, and writers of all genres, how do you keep your readers coming back for more?
By utilizing the gems known as, the cliffhanger and the teaser. In this post, I’ll show you exactly how to use cliffhangers and teasers to increase your sales.
Here’s how they do it on television and in books.
We’ve all been caught up in a story only to realize it was continued in the next chapter, installment, episode, or issue. And wouldn’t you know it, they ended the present installment right when something HUGE was about to happen! Coincidence? Of course not.
It is the suspense that keeps us watching the movie or tuning in each week to the television show or watching the News at 11 because of that teaser they threw at us earlier in the evening that said, “Is your holiday turkey safe to eat? Find out at 6:00,”….or “Is the water you’re drinking causing you cancer? Find out at tonight at 11:00.”
The curiosity gets you If you’re interested in the subject matter. It sucks you back in like a hoover, in this case, to keep you reading or watching more news.
Here is how you can use it in your own marketing.
For example, when writing a series of emails, end each one with a major benefit of what they’ll discover in the next email.
When writing a sales letter, promise to teach them something they really want to know…but first delve more deeply into why they need your product.
And when writing blog posts, either throw out a teaser at the end that sends them to another blog post or sales letter, or use a cliffhanger that leaves them eager to read your next post, to find out what it is.
You can also use pictures and headlines to create curiosity too.
Cliffhangers and teasers can be your best friend when it comes to getting your emails opened, your sales letter read and people hanging on your every word. Use them in your marketing today, and watch your engagement and marketing efforts multiply.